The Rooted Love Story
My name is Farrah and I am the owner and creative mind behind Rooted Love.
As a child, I remember my mom running her own small business making wreaths using vines and dried flowers. She was so talented and often we would find ourselves out in the woods as a family, collecting vines for the wreathes. Growing up around flowers and my mom's beautiful creations really inspired my own love for all things botanical.
I started Rooted Love in 2019 after spending years searching for a way to enjoy fresh flowers in a convenient way, where I didn't have to worry about visiting a florist every time I wanted them. I was busy with everyday life plus commuting from work and wished for a way to have flowers delivered to me as a subscription.
Wanting to enjoy fresh flowers I thought, what if I started my own flowers subscription? After a year of brainstorming, researching and testing I decided I was ready to launch Rooted Love. Finally I could offer my community a fun and easy way to enjoy flowers, delivered right to their door!
Starting a flower subscription business wasn't always easy, there were bumps in the road. Lots of growing and adapting as I learned how to manage flower subscriptions, work with floral designers and learn the art of flower design. I travelled to the Hamptons to visit with the owner of Topiaire Flower Shop. Erin was incredible and so willing to share advice about working in the flower industry, the art of designing flowers and gave me a tour of her beautiful flower shop. That was a such an inspiring visit and I knew then that this is something I wanted to do for years to come.
Rooted Love ended up blooming into something special and so beautiful. I now specialize in floral design, lifestyle and wellness products. Online you'll find flower subscription options based in Cornwall, Ontario along with wellness products like Floral Smudge Sticks. My vision is to inspire and encourage you to practice self care, to take time to rest and recharge and most of all to always remember to stop and smell the flowers.